PRIVACY POLICY
Last updated: 1 September 2025
TASTE Rental (also referred hereafter as “we,” “our,” “us,” or “TASTE”) highly regards the
privacy rights of all our users and visitors. Our Privacy Policy outlines the types of
Personal Data we may collect about you when you visit and use our website
( www.tasterental.co.uk ) in any capacity, or when you otherwise interact with us, such as
through email, or social media, and describes how we collect, store, use, and share it and
most importantly, keep it safe.
This policy only applies to your use of the website. It does not extend to the use of your
personal data by third parties, who are not processing your information on our behalf.
We reserve the right to make changes to this policy at any time. We will notify you of any
changes by revising the date at the top of this policy. We encourage you to review this
Privacy Policy regularly to stay informed and updated.
1. INFORMATION WE COLLECT
Identifying Data
Includes: Title, first and last name, date and place of birth, telephone number(s),
clothes, accessories and shoe sizings, unique identifiers (such as customer number),
photographs, official identity documents where relevant (passport and/or driving
licence), gender and personal characteristics, delivery and billing addresses, and email
address.
Derivative Data (Device information)
We automatically collect certain information about the device which you use to access
this website, such as the mobile device ID, model, manufacturer and information about
the location of your device. If a if web browser then your IP address, time zone
This information is collected using Cookies (For more information please see our
Cookies Policy), “Log files” which track actions occurring on the Site, and collect data
including your IP address, browser type, Internet service provider, referring/exit pages,
and date/time stamps, “Web beacons”, “tags”, and “pixels” (which are electronic files
used to record information about how you browse the Site)
We collect information about the individual web pages or products that you view, what
websites or search terms referred you to the site, and information about how you
interact with the site.
(a) Financial Data
Purchase history, payment information such as data related to your payment method
(e.g. valid credit card number, card brand, expiration date) We store only very limited, if
any, financial information that we collect.
Otherwise, all financial information is stored by our third party payment processors
(Stripe, Apple Pay and Shopify), and we recommend that you review their privacy
policies.
(b) Behavioural and interactional information
Browsing history and behaviour via our website, interaction information from
engagement with our site and services such as search history, likes, clicks, shopping
cart information, rented products, emails sent and received to customer service.
(c) Aggregated data
Derived from your personal data, will not directly or indirectly reveal your identity. for
example, we may aggregate your Usage Data to calculate the percentage of users
accessing a specific website feature.
SPECIAL CATEGORIES OF PERSONAL DATA
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data).
Nor do we collect any information about criminal convictions and offences.
AUTOMATED DECISION MAKING AND PROFILING
Your personal data is not used in any automated decision making (a decision made solely by automated means without any human involvement) or profiling (automated processing of personal data to evaluate certain conditions about an individual).
2. WHEN WE COLLECT YOUR INFORMATION
When you interact with us via the site, we collect certain personal information from which
you can be identified (“personal data”) such as when you:
(a) Rent, request a size or item, sell in an item or use any other service we offer.
(b) Create an account
(c) Contact us through our contact form or by email
(d) Sign up to receive marketing or publications
(e) Enter contests, giveaways, or respond to surveys on our Site or social media
(f) Automated interactions
You are under no obligation to provide us with personal data of any kind, however, your
refusal to do so may prevent you from using certain features of the Site or prevent you
from entering into a contract with us.
3. WHY WE USE YOUR DATA
(a) To fulfil your order
(b) to tell you about similar products and services, or products and services that you ask
us to send you information about, by emailand/or through other digital means
(depending on your stated preferences) including social media platforms;
(c) to provide you with services you request such as rental, item requests and selling in
items.
(d) to register you on our site so you can use our services
(e) to administer our Website
(f) to analyse, and improve, the use of our Website and offering, including how you move
around our Website.
(g) to measure and analyse our advertising;
(h) to make suggestions and recommendations to you, other users of our Website and
users of the services of our Third Party Advertisers about products or services that may
interest you or them;
(i) to keep in touch with you regarding your marketing preferences;
(j) to keep our Website safe and secure;
(k) to process payments, and detect and prevent fraudulent transactions and/or any other
criminal activity (we may pass your details to a third party to carry out these functions);
and
(l) to seek your feedback or undertake customer research to improve our products and
services
LEGAL JUSTIFICATION FOR PROCESSING YOUR DATA
Under the General Data Protection Regulation (‘GDPR’), the lawful bases we rely on for
processing this information are:
(a) Your consent;
(b) The performance of the contract between you and the website;
(c) Compliance with our legal obligations;
(d) For our legitimate interests (A legitimate interest is when we have a business or
commercial reason to use your information, so long as this is not overridden by your
own fundamental rights and freedoms)
OPTIONS REGARDING YOUR INFORMATION
(a) Communications
If you no longer wish to receive correspondence, emails or other communications from
us, you may opt-out at the time you register or by logging into your account and
updating your preferences or emailing us at support@tasterental.co.uk
If you no longer wish to receive correspondence, emails, or other communications from
third parties, you are responsible for contacting the third party directly.
(b) Account Information
You may at any time review or change the information in your account or terminate
your account by logging into your account settings and updating your account or
emailing support@tasterental.co.uk
Upon your request to terminate your account, we will deactivate or delete your account
and information from our active databases. However, some information may be
retained in our files to prevent fraud, troubleshoot problems, assist with any
investigations, enforce our Terms of Use and/or comply with legal requirements.
4. WHO WE SHARE IT WITH
TASTE may disclose your personal data:
(a) to government bodies, such as HMRC, National crime agency, or police forces, where
it is legally require to do so in order to comply with applicable law or legal process.
(e) Where it believes it is necessary to investigate or take action regarding potential
violations of TASTE policies, suspected fraud or criminal activity.
(f) in connection with or during negotiations of a merger, sale of. Company assets,
financing or acquisition of a part of TASTE business to another company.
(g) for any other purpose with your consent
(h) aggregated or anonymous information to selected third parties, including but not
limited to search engine providers and analytics to assist us in the provision of services
THIRD PARTIES
We work with certain third parties and only share the information they need to perform
their specific service. This may mean we transfer your information outside of the UK. We
ensure that it is protected in the same way as if it were being processed in the UK.
Examples include:
(a) Payment providers that we use to process your payment information (including your
credit/debit card details) so that we can collect payment from you and process your
order.
(i) Courier and delivery companies in order to deliver the products to you. These
companies act as separate data controllers during the delivery process.
(j) Professional service providers, such as email delivery suppliers, IT software providers,
CRM tool providers, marketing agencies, booking platform suppliers, analytics
companies and website hosts who help us to run our business.
(k) Credit reference agencies, law enforcement and fraud prevention agencies for the
prevention of fraud and crime.
(l) Advertising and social media partners that you select (including Facebook. Google,
and TikTok), where they require the information to serve relevant ads about our products and services to you and others. This is based on either your marketing
consent or your acceptance of cookies on our Sites.
If you use a link to go from our Sites to another website, click on a third-party button (e.g.,
social media messaging sites, share tools, like buttons) or request a service from a third
party, our Privacy Policy no longer applies. If you would like to know how they process
your personal data please refer to their privacy policies.
INTERNATIONAL DATA TRANSFERS
TASTE may transfer, store, and process your information in countries other than your own
but will take all reasonable steps to ensure it is protected.
5. HOW WE PROTECT YOUR DATA
We have implemented appropriate security measures to prevent your personal data from
being accidentally lost, misused, or accessed in an unauthorised way, altered, or
disclosed. All your personal and financial data is encrypted and ‘https’ technology is used.
In addition, we limit access to your personal data to all employees and other third parties
who have a business need to know. They will only process your personal data on our
instructions and they are subject to a duty of confidentiality. We also ask that you do not
share your account details or password.
We have put in place procedures to deal with any suspected personal data breach and will
notify you and any applicable regulator of a breach where we are legally required to do so.
DATA RETENTION
We will only retain your personal data for as long as it is required and reasonably
necessary to fulfil the purposes we collected it for, including for the purposes of satisfying
any regulatory, tax, accounting, or other legal requirements. By Law, we keep basic
information, contact, identity and financial data for 6 years after they cease being
customers for tax purposes.
MINORS
We do not knowingly collect or solicit information from children under the age of 18. By
using the Site, you represent that you are at least 18 years of age. If you become aware of
any data we have collected from someone under the age of 18, please contact us by
emailing support@tasterental.co.uk so we can delete it.
6. YOUR DATA PROTECTION RIGHTS
RIGHT TO ACCESS
You have the right to ask us for copies of your personal data (also known as a ‘Data
Subject Access Request’) under the Data Protection Act 2018, free of charge. We may
charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive, or
even refuse it in these circumstances.
We may ask for specific information from your to confirm your identity and your rights. This
is a safety measure to ensure your information is not disclosed to anyone who does not
have the right to receive it.
We aim to respond to all legitimate requests within one month. We shall notify you of
receipt and keep you updated on its progress.
RIGHT TO CORRECTION
You have the right to ask us to correct any personal data you think is incorrect, incomplete,
or out of date.
RIGHT TO DELETION
You have the right to ask us to delete any of your personal data in certain circumstances,
such as when the purpose for which we hold it has come to an end, when you withdraw
consent or successfully exercised your right to object to processing (see below), or we
have no legitimate overriding interest.
RIGHT TO OBJECT TO PROCESSING
You have the right to object to the the way in which we process your personal data in
certain circumstances, such as if it is for direct marketing purposes, or you have withdrawn
consent. This allows you to stop us from processing your data. In some cases, we may
demonstrate that we have compelling legitimate grounds to process your information
which override your individual situation.
In cases where we are processing your personal data on the basis of our legitimate
interest (or that of a third party), you can ask us to stop for reasons connected to your
individual situation. We must then do so unless we believe we have a legitimate overriding
reason to continue processing your personal data, such as administration of an extended
warranty.
RIGHT TO RESTRICTION OF PROCESSING
You have the right to ask us to restrict the processing of your personal data in certain
circumstances, such as, if you need us to hold the data for a legal claim or whilst deciding
on an objection you have made.
RIGHT TO DATA PORTABILITY
You have the right to ask that we transfer your personal data to another company or to
you, in certain circumstances. This right only applies to automated information which you
initially provided consent for us to use or where we used the information to perform a
contract with you.
RIGHT RELATED TO AUTOMATED DECISION-MAKING INCLUDING PROFILING
The right not to be subject to a decision based solely on automated processing (including
profiling) that produces legal effects concerning you or similarly significantly affects you.
RIGHT TO WITHDRAW CONSENT
Where you have given us consent to use. Your personal data You have the right to change
your mind and withdraw consent at any time
You can exercise any those rights at any time by completing our Contact Form.
7. QUESTIONS AND COMPLAINTS
If you feel that your personal data has not been handled correctly, please use our Contact Form to make a complaint or to ask any questions.
If you are unhappy with our response regarding the use of your personal data, you have the right to file a complaint with the Information Commissioner’s Office (ICO) or any other competent supervisory authority in the country of residence.
ICO Helpline number: 0303 123 1113
ICO website: www.ico.org.uk/concerns